How to read a retail footfall report
A landlord’s traffic numbers can help you price a unit, as long as you know how they were counted and turn them into sales you can test.
New Club Cocoon
Author
Retail property writer
11+ years experience
Devin opened stores for a regional retail chain for eight years, scouting units, reading footfall counts and arguing over frontage. He writes for the independent shop owner signing for a first or second location.
A landlord’s traffic numbers can help you price a unit, as long as you know how they were counted and turn them into sales you can test.
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